ICICLE — NATURAL CONNECTIONS
Holiday Campaign, 2024
Campaign developed in collaboration with ICICLE and the Institut Français de la Mode (IFM).
Role
Concept Development · Creative Direction · Videography & Talent Scouting · Creative Production
Deliverables
Three Campaign Films
CONCEPT
Holiday campaign developed for ICICLE, inspired by the brand's philosophy of mindful living and its enduring relationship with nature. Titled Natural Connections, the project reimagined the traditional holiday campaign through a narrative centered on human connection, conscious giving and the gestures that shape meaningful relationships.
Through a series of three films, the campaign proposed a new perspective on gifting—one that values intention, longevity and emotional connection over consumption. Drawing on ICICLE's commitment to craftsmanship and responsible design, the films explored the spontaneous dialogue between people and the natural world, celebrating gifts that emerge naturally through shared experiences and thoughtful encounters.
Credits
Creative Direction — Kama Krystel, Juliette Aubry & Umberto Gastaldi
Videography — Anna Prokulevich