aDAM HUCZKA, BALLET DANCER
wARSAW
zuzanna wudarska, multimedia artist
wARSAW
KARLA RAVN, HANDWEAVER
CoPENHAGEN
project PROPOSAL exploring how garments travel, move, and connect across cities and cultures.
Each chapter unfolds as a dialogue between Lemaire, local creatives, and the environments they inhabit — from professional spaces to the urban fabric of the city.
The journey begins in Warsaw and Copenhagen.
In Situ explores how visual storytelling can establish cultural relevance for fashion brands in cities where they have limited retail presence.
Developed for Lemaire, the project takes shape through film, editorial photography, and a printed newspaper.
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Credits
Art Direction, CASTING & Styling — Kama Krystel
Videography — Rachelle Simoneau, Axel Brand
Photography — Rachelle Simoneau, Maya Matsuura
Cast — Adam Huczka, Karla Ravn, Zuzanna Wudarska (Art Faces)
Editing — Erin Bowser, Axel Brand
Color Grading — Felipe Arias Vasquez
Print Design — Alexis Zacchi
Illustrations — Dejana Marković
Motion Design — Magda Benda
mentor Luna — Picoli-TruFFaut