NORSE PROJECTS — THE NORSE WOMAN

AW15 Womenswear Store Opening Campaign, Copenhagen, 2015
Brand image campaign developed for the opening of Norse Projects’ first womenswear store in Copenhagen.

Role

Concept Development · Art Direction · Styling · Creative Production

Deliverables

Campaign Imagery · Window Display

concept

Campaign developed to introduce the Norse Woman, marking the launch of Norse Projects’ first womenswear store in Copenhagen. The project explored femininity through a series of intimate portraits, combining colour imagery with poetic black-and-white compositions focused on details of the face and body — eyes, ears and gestures — to create a sense of individuality, presence and quiet expression.

Through concept development, art direction and styling, the campaign established a visual language for a new chapter within Norse Projects, translating the brand’s understated aesthetic into both imagery and physical retail experience.

Credits

Concept Development, Art Direction & Styling — Kama Krystel
Photography — Marco van Rijt