Magazine COVER – AMI Paris
Developed a conceptual brand magazine for AMI Paris as part of a collaboration with IFM Paris, combining editorial storytelling with visual narratives that reflect the brand’s minimalist yet playful identity. Led the conceptual development of editorial content, scouted talent, models, and locations, and oversaw styling, photography, layout, and content curation. Proposed a digital strategy and activation plan to extend the magazine’s presence online. The project demonstrates the intersection of brand storytelling, editorial design, and experiential content, highlighting both creative vision and hands-on production skills.