kama

PHOTOGRAPHY – Kathrin Makowski
Art Direction – KAMA KRYSTEL, Jeewon Kim & Chloe Rimbot
Photographer & Location Scouting – Kama Krystel

Developed a conceptual campaign for the Lady Dior bag in collaboration with IFM Paris and Dior. While the overall art direction was created together with Jeewon Kim and Chloe Rimbot, I led photographer and location scouting, ensuring the visuals aligned with the brand’s heritage and narrative. The project included strategic thinking, visual storytelling, and production planning, reflecting the positioning of an iconic luxury product.