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LADY DIOR CAMPAIGN

Conceptual campaign developed for Dior
Developed as part of a collaboration between Dior
and the Institut Français de la Mode (IFM), 2026

Role

Concept Development · Visual Planning · Set Design · Photographer Scouting · Location Scouting · Production Planning

Deliverables

Campaign Imagery · Visual Concept Development

CONCEPT

Conceptual campaign developed for Dior, exploring the symbolic value of the Lady Dior bag through the lens of superstition, ritual and everyday beliefs. Inspired by the saying, "A purse on the floor is money out the door," the project reflected on how care, belief and attention contribute to the cultural meaning of an iconic object within the heritage of the House.

The campaign reinterpreted the Lady Dior bag as an object shaped by ritual and belief, using carefully choreographed imagery and spatial composition to evoke the emotional significance we attach to treasured possessions.